The history and mission of Dozee!
Innovating Excellence in Detergent Industry Growth
Established in 2014 by Dato Mohd Syukri Bin Ibhrim, SR Asia Resources Sdn Bhd rapidly grew from specializing in laundry detergents to a globally recognized brand as Top5 and rebrand as Dozee in 2016. The company expanded its product line, achieved international market presence, and built its own facility in 2019. By 2022, it received Ikon Brands and MyMalaysia Awards. In 2023, SR Asia Resources launched Royale Elegance 1.5kg and Sweet Citrus 10kg, showcasing its commitment to innovation. The company’s sustained growth and dedication to quality and research solidify its position as a key player in the industry.
Vision
To expand market globally and be your world class partner in detergent and cleaning products.
Mission
To dominate the detergent market by supplying a high quality products, through comprehensive product innovation and improvement, thus contributing to the needs, expectations and satisfaction of our customers and distributors.
Goals
We uphold the highest standards of quality, ensuring that each Dozee product reflects our dedication to excellence.
Objective
Empowering distributors to achieve million-dollar sales targets, ensuring timely deliveries, and enhancing customer satisfaction with zero complaints. Focused on a 5% annual increase in sales revenue and profit margins for sustained growth.
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